Headquartered in San Francisco, CA, Cytovale is a dynamic, early-stage commercial organization focused on developing a faster, more insightful way to detect fast-moving and immune-mediated diseases. Cytovale’s
IntelliSep test is pioneering a new way of quickly and accurately analyzing white blood cells to stratify a patient’s risk of sepsis. The test determines sepsis probability using a biomechanical evaluation of white blood cells collected from a standard blood draw, generating results in under 10 minutes. This gives physicians information when they need it most, allowing them to confidently triage suspected sepsis patients quickly and spend more time with those in greatest need. It also helps strained health systems prevent unnecessary treatment, preserve valuable resources, and improve compliance with SEP-1 guidelines.

The Director of Demand Generation within the downstream Marketing team to help lead marketing efforts for the novel IntelliSep sepsis test. The Director will partner with Sales/Sales Ops, Upstream Marketing, Medical Affairs, Clinical, and Cytovale leadership to drive channel effectiveness of IntelliSep’s
clinical and economic evidence into scalable, compliant demand generation programs across acute-care hospital stakeholders (ED Physicians, ED Nurses, Sepsis Coordinators, Lab Directors, and hospital leadership within IDNs).

Position Summary:

The Director of Demand Generation is responsible for developing and executing comprehensive marketing strategies that drive awareness and generate a qualified pipeline that accelerates deals toward product adoption in the acute-care hospital sector. The ideal candidate brings deep experience in enterprise healthcare, campaign launches, omnichannel programs, and managing a modern marketing mix for disruptive diagnostics. You will own pipeline creation targets and marketing-sourced revenue contribution and establish funnel definitions (MQL → SQL → Opportunity), lead-management SLAs, and forecasting in partnership with Commercial Ops.

What Success Looks Like (12 Months):

• Marketing-sourced and influenced pipeline targets defined and met, clear attribution model in place.

• In concert with Commercial Ops and Sales Development Representatives (SDRs), drive conversion rate improvements across MQL→SQL and SQL→Opportunity; reduced lead response time.

• Scalable ABM motions active across priority IDNs/health systems with persona-specific journeys.

• Event and webinar engine producing measurable SQLs and accelerating active opportunities.

• Collaborating with Commercial Ops, manage an executive-level dashboarding of spend, ROI, and funnel health live in CRM/BI.

Key Responsibilities:

• Develop and implement marketing strategies to achieve business goals, including market penetration, brand awareness, and product adoption.

• Own the full demand engine: website/SEO, paid search/social, ABM, email/nurture, webinars, content syndication, and partner marketing—building integrated campaigns tied to clinical and economic value propositions.

• Build persona-based journeys for ED clinicians, lab leaders, and hospital executives, aligning messages to clinical, operational, quality, and financial outcomes (e.g., SEP-1 compliance, ED throughput, resource utilization).

• Operate as a player/coach; manage and mentor direct reports while contributing as an individual expert.

• Establish tight Sales alignment: shared pipeline targets, lead routing/SLAs, meeting-set rates, and feedback loops with field teams; co-own quarterly integrated business reviews (QBRs).

• Manage our segmentation strategy and refine account-based programs across priority IDNs; segment by hospital size, ED volume, and sepsis protocol maturity.

• Oversee marketing automation and CRM to optimize lead generation, nurturing, and conversion; define scoring models, UTM governance, and multi-touch attribution; maintain clean data and dashboards (CRM + BI) for real-time performance visibility.

• Maintain a deep understanding of the competitive landscape and market dynamics; translate competitive and clinical insights into claim-aligned campaigns in partnership with Upstream Marketing, Medical/Regulatory, adhering to AdvaMed/FDA promotional guidelines.

• Monitor and report on marketing performance metrics; own the demand generation budget and investment strategy, reallocating to highest-ROI channels; publish monthly spend→pipeline report to leadership.

• Build scalable operational playbooks (campaign briefs, QA, launch checklists, post-mortems) to improve speed, quality, and repeatability.

• Champion a culture of experimentation (i.e., A/B testing) and continuous learning.

• Own national tradeshow and webinar strategy (e.g., SCCM, AONL, ADLM, ACEP, IHI), including pre-show ABM, on-site activation, lead capture QA, and post-show speed-to-lead workflows.

• Define event ROI models (cost per SAL/SQL and pipeline per event) and standardize follow-up cadences with field teams.

Qualifications:

• Minimum of 7 years of marketing experience, with a focus on enterprise-level marketing within the acute-care hospital sector.

• Proven experience supporting successful go-to-market strategies and omnichannel promotional campaigns.

• Strong background in strategy development, segmentation, targeting, and positioning.

• Experience in marketing for disruptive technologies in a startup environment.

• Demonstrated ability to lead and develop high-performing teams.

• Proficiency with Microsoft Office and marketing automation tools (e.g., Salesforce, HubSpot).

• Experience with Google Analytics and web CMS (e.g., Webflow/WordPress).

• Proficiency with sales enablement tools (e.g., Showpad).

• Experience managing a national tradeshow circuit (SCCM, AONL, ADLM, ACEP, IHI, etc.).

• Ability to travel 25%–35% of the time.

• MBA preferred.

• Healthcare compliance literacy (on-label promotion, AdvaMed, HIPAA-aware data practices) strongly preferred.

• Diagnostics/MedTech experience (hospital lab purchasing cycles, IDN selling, reimbursement considerations) is a plus.

Desired Attributes

• Hardworking and comfortable with the demands of a startup environment.

• Patient-centric mindset with a focus on amplifying healthcare outcomes.

• Highly collaborative and effective cross-functionally.

• Strategic thinker with a hands-on approach to problem-solving.

• Detail-oriented, with a focus on testing, measuring, and optimizing marketing tactics.

• Strong communication and interpersonal skills, with the ability to compromise and negotiate effectively.

• Operates with ownership and urgency, balancing near-term pipeline goals with brand-building.

THIS IS A REMOTE POSITION